With daylight savings time coming to an end this weekend, the inevitable and popular question ‘What are you going to do with your extra hour?’ springs up at the dinner table. And of course, the typical answers ensue such as sleep, read, clean, etc. So why not shake it up...
Read more
No Comments
Search Marketing
It was early in my entrepreneurial career when I discovered the marketing value of adding fresh content to my website. The more content I added, the more traffic my website received. And when I began posting content several times each week, the site experienced a dramatic increase in traffic....
Read more
No Comments
I’ve always had mixed feelings about buying PPC (Pay-Per-Click) ads online. I’ve always received varying reactions about PPC, supposedly from “experts,” that ran the gamut – from never buy PPC, to your entire marketing budget should be PPC, to somewhere in between....
Read more
No Comments
Ecommerce websites can generate a lot of sales for a business, but only if a customer can find the site. Search engine optimization is a key aspect of driving traffic to these ecommerce websites....
Read more
No Comments
When it comes to optimizing your website for the search engines, the text on your site plays an important role in traffic generation. Text-based content is how Google determines what your site is about. So if you have a bakery in Omaha, your site should incorporate related terms that users...
Read more
No Comments
In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
Read more
No Comments
In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
Read more
No Comments
Market Research Understanding the wants and needs of your target market provides powerful ammunition for crafting your marketing messaging, as well as for the development of new products and services. Without this information, your business is based on assumptions—and those could be missing the mark. Surveys can help you learn...
Read more
No Comments
In the middle of March, Facebook surpassed Google in web visits for the first time. This historic event came just as ComScore reported that Facebook is an increasingly important tool for search marketing as search activity on the social network spiked in February....
Read more
No Comments