I’ve worked at Kodiak Coffee for the last 6 years, and over the years I have noticed a few misconceptions about coffee shops. I am also well aware of how extremely important customer satisfaction is to our business. I’m hoping that our marketing plan this year can address these things...
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Customer Retention
Recently a consultant approached me at a business event and complained that he was having a hard time finding new clients. This is one of the most common complaints I hear from business owners in just about every industry. While you can put the marketing wheels in motion, they don’t...
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Several years ago one of the services my marketing company offered was copywriting for businesses. Though we started out offering general copywriting services, we received a lot of requests for writing website copy. Soon we caught the attention of website designers. It turned out that designers were often waiting on...
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Early in my career I worked for a software company where we were taught that customers were priority number one. I have always been grateful for the lessons I learned there because I still value customer service. As a consumer I expect it, and as a business owner I strive...
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One of the most overlooked opportunities for small business is the repeat sale. Once a customer has made a purchase with you, it is much easier to acquire additional business because you have established quality and achieved customer satisfaction. Instead of placing all of your focus on marketing to bring...
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For many small business owners who are just starting out, marketing isn’t exactly top of mind. The first year in business can be very difficult. In fact, I don’t know of any small business owner who would say their first year was easy.
No matter how much planning you do, your...
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In my last post, I talked about an often-overlooked element of the small business marketing strategy: Keeping the customers you already have. Following are some personal examples of how focusing on customer retention has improved my marketing success....
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For many businesses, the majority of marketing efforts are typically focused on generating new customers. While this is essential to business growth, it’s easy to overlook something just as important: retaining the customers you have.
According to an article in CEO World magazine, it costs five times more to acquire a...
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In these trying times, many small businesses find themselves falling short in sales; keeping loyal customers might be just as important as generating new ones....
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When it comes to writing copy for your marketing collateral—whether it’s a brochure, sales letter, flier, postcard or your website pages—every word counts. Good copy should inspire the reader to take action, and it can have a dramatic impact on the results you get from your marketing campaigns....
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