After watching our client base of small independent restaurants decline over the years, I realized that we would have to take our company in a new direction in order to survive. We tried making different fresh sausages and cooked meatballs. Both of these ventures were met with some success,...
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Branding
When I opened my bookstore in 2003, I knew that local media coverage was going to be essential to spreading the word about the business. Though I invested in plenty of advertising, it was difficult to reach a broad audience. After much persistence, I convinced the local newspaper to write...
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Inspiration comes from the most unexpected places. Today I was at the airport, coming home from vacation and happened to pick up the most recent issue of the Harvard Business Review.
As a new business owner, I’ve been struggling with my branding all year. What does Ready Set Go...
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Here is my new logo. LogoMojo by Deluxe helped me go through the initial concepts and revisions of my logo until I decided upon the final result as the best choice for my brand. My goal is to give the public an idea of what I do, and a reason...
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How many company logos do you think you could recognize at a glance? Dozens? Hundreds? Logos are one of the hardest working components of your marketing strategy—that singular image reflects your brand. That means a lot of thought should go into logo development and your logo should evolve over...
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When it comes to writing copy for your marketing collateral—whether it’s a brochure, sales letter, flier, postcard or your website pages—every word counts. Good copy should inspire the reader to take action, and it can have a dramatic impact on the results you get from your marketing campaigns....
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Recently I received a tri-fold brochure in the mail from a company selling recycling services. When I opened it up for a closer look, I immediately noticed that the design and sales copy lacked inspiration. Some headings were capitalized, others were not. There were no clear benefits listed, only a...
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As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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