Getting busier is good because that means our business is continuing to grow! But, growth brings new challenges – i.e. hiring additional personnel....
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Snow, Snow, Snow! Have we had a lot lately! And, first we got the sleet this past week. As a small business owner, what is our responsibility to stay open? When dealing with the public, we need to make sure we are available. But, we...
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We’re getting busier at Fenton Family Eyecare, but that means I’m not getting to some of my work. My New Year’s Resolution was to get going on my social networking plan, but I haven’t had a chance to do that yet. I find all kinds of ideas and...
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The New Year is upon us, and it always feels like it comes too soon. For 2011, my New Year’s Resolution is to finish my social media marketing plan and be active on Facebook and our website on a regular basis.
I have placed the facebook/social media marketing on the...
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Looking back, I realize I never truly understood the importance of marketing. In my previous job, I worked at a large company that had a separate marketing group for each product, and I never really understood why that was so important. But, after running a business, I now recognize how...
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To celebrate our 1st year anniversary, we decided to have an open house with a trunk show. We felt this would be a good opportunity to keep our name out in the community and possibly bring in new patients that didn’t know we existed. A trunk show is...
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Looking back a year – We opened our doors the day after Labor Day 2009, so it’s fitting for me to be looking back a year. Our first week was filled with training on our new software and trying to figure out how everything was going to work. Our first...
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I was thinking about the wonderful opportunity Project Rev has given our business — $5,000 worth of marketing products. But with that opportunity came a swift kick in the butt – in order to take advantage of Deluxe’s marketing tools, I needed to actually focus on marketing. As small business...
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During the economic downtown, Mary, a former Fortune 500 employment law paralegal, found herself with fewer inspiring job prospects. She and her sister, who is an optometrist, began talking about opening an office together that focused on providing complete eyecare for families, including pediatrics. They opened Fenton Family Eyecare six...
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