For years I’ve desired to follow my passion, but I used fear and other distractions as an excuse as to why I couldn’t take action. It took a company restructuring to push me out of my comfort zone and pursue my dream....

NYC - It's cold and raining here right now, but I'm going to brave the 1 block walk to Martha Stewart's Dreamers Into Doers 2011 event, where I'll meet at least 40 other women that are eager to grow their businesses....

I recently watched Julie Morgenstern's DVD "Time Management from the Inside Out." I really enjoy her sensible and easy-to-follow philosophies to organizing your time and your space. As a sole proprietor, I have to wear a lot of hats. Its been challenging trying to ensure that I give my...

Just recently I left my husband and children at home for my first cruise experience, complete with one evening of sea sickness. Instead of sharing a cabin with my dear husband, I spent the next 4 days sharing close quarters with a complete stranger. Who does that,...

As a Project Rev finalist, I’ve been given $5000 to pretty much go on a “shopping spree” – a small business owners dream! I have a long laundry list of things that I want to buy, but I have to be smart and stick to the plan, my marketing...

One of my Facebook friends posted a short video by Shaun Derik, Speaker for the Dreamer that resonated with me. It was entitled “Do It Scared.” He talked about confronting your fears, taking a leap of faith and going after your dream. Who amongst us hasn’t had...

How to Lose Customers and Alienate Your Target Audience:  1 Deadly Way to Insult Your Current and Prospective Customer Base I recently read what has to be one of the most disturbing business newsletters ever.  The author sent her subscribers, including me, a newsletter featuring derogatory images and explicit captions. ...

Lesson #1: One of my marketing initiatives was to change the name of my parent company, currently DWELL Interiors L.L.C. so I started brainstorming, came up with what I thought would be the perfect name and checked the availability on the Secretary of State’s website. With excitement I...

After a career in the technical design field working with international fashion brands, Felicia decided to follow her passion for creative design and spatial planning by opening an interior decorating company, DWELL Interiors L.L.C. After becoming an Accredited Staging Professional, Felicia launched Staging by DWELL, a real estate staging and...