Working with my Project REV marketing advisor has helped me figure out the best marketing strategies for my business and how to track the results. In fact, with focusing on the right customer at the right time, I have almost quadrupled sales this year!...
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Two weeks ago I attended my first real trade show as a vendor. I had attended one before in 2009, but it was pretty low key and as I had just started Ready Set Go Kits I didn’t have trade show items like a table cover or promotional items...
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Thanks to the dynamite public relations team for Project Rev, Beehive PR, last week marked my first TV news interview for Ready Set Go Kits.
I had one brief flirtation with the news about five years ago, when I happened to be in the right place at the right time but...
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I love New Year’s Resolutions. I love the goal setting part of resolutions – so much so that I periodically make monthly resolutions in addition to yearly goals. Goal setting is fun for me so it is easy to stick with my resolutions, but I know other...
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Inspiration comes from the most unexpected places. Today I was at the airport, coming home from vacation and happened to pick up the most recent issue of the Harvard Business Review.
As a new business owner, I’ve been struggling with my branding all year. What does Ready Set Go...
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The public spoke! And I listened. Most of you voted overwhelmingly for either Logo A or Logo B, showing a distinct favoring of the circle design as opposed to the backpack design.
Along with your vote, I got a large number of responses that the circle design would be really impactful...
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As part of being a finalist for Project Rev, we get to select from of the many products and services that Deluxe offers. My first priority was to get a new logo design. My original logo (check it out at www.readysetgokits.com) is really more of a web header. While there...
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Sometimes two heads are better than one and in my case, five heads. Early into becoming a Project Rev’er, my advisor, Ron, set up a conference call with a few experts to talk about how I could improve my website for usability. Ron connected me with a...
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